Every day, we find ourselves pondering a question.

Initially, we embarked on this journey simply because we loved food and cooking. As time has passed, we have been grateful for the many friends around the world who engage with us along the way. However, as we have grown, we have had several experiences where we almost lost our way.

“Shouldn’t we just create popular content?”

“Would it be better to play it safe and produce products and recipes that are similar to everyone else's?”

We needed a mission

The more we entertained these thoughts, the more we realized that we needed a mission to guide us.

So, we have spent a lot of time reflecting on the path we’ve traveled so far and the direction we wish to take, particularly contemplating the nature of happiness.

When do we truly feel happy?

Perhaps we felt joy when we passed a crucial exam, got promoted, or proposed to a loved one.

But wait—what about the everyday moments of happiness that occur more frequently than those rare milestones?

The scene that always comes to mind is…

the time spent having dinner with family.

Happiness is not far away.

It is in the moments when we gather for dinner with family today.

It is in the joy of sharing the meals we have prepared with our loved ones.

We've also realized that feeling this moment more often is the way to enrich life.

Through this reflection, we found that if our mission is to help ourselves and those around us feel that happiness more often, then we are undoubtedly on the right path.

Our mission is

to help many people around the world have

“happy dinners with their loved ones”

Today, we wanted to share our thoughts with all of you who are on this journey with us.

We always express our heartfelt gratitude to those who join us on our journey and cheer us on.

We hope that today, you share a happy dinner with your loved ones.

Sincerely,

Taigerspoon